A story is an important element in the life of our business or even our own lives. Being able to share and knowing the elements that make a story stick is something that will help your company resonate with potential customers.
Over a period of a few weeks in the Spring of 2017, I sent a series of emails that discussed 4 components (or elements) of stories. These surely aren’t the only elements, but they are four important elements.
Each email focused on an element.
The elements I touched on included history, passion, values, and skills.
I took each of the emails and turned them into a blog post so that my audience at grafixCat media can benefit.
I look at how a famous rock band got its name to explore the idea of how our history is a driving point biography.
We revisited the song “The Piano Man” by Billy Joel to see how each member of the bar had their own dreams and passions.
Our values make up a very important core of our narrative. In this email, we took a look at the Joker in Christopher Nolan’s Dark Night movie to see how Bruce Wayne missed his value.
Here, we took a look at what it takes to become an expert to determine how our skills are a part of who we are and our story. We looked briefly at famous guitarist Stevie Vai and the famous martial arts master Ip Man to see how they spent hours learning their craft.
Wrapping it up
Learning the story of your customers can be an enlightening process. It could be used for a story-based case study you are writing or it could be to learn more about who buys your products. Additionally, learning how it connects with those of your customers can give you an advantage over your competitors.
We are “hard wired” to learn from and enjoy listening to stories. Why not incorporate more stories into your content and copywriting?