There are four core components of constructing a person or company’s story. I am going to go over those, but first, I want to tell you a story.
A while back, I was listening to the radio. I know that is a big surprise, but you know, in this day in time of digital downloads and all things Spotify, I was in my car. Thus, I listened to the radio.
For some reason, the station was playing old American Top 40’s with Casey Kasem. I’m not going to go into who Kasem is, but I’ll say this, the dude was a legend.
Every Saturday for several decades he hosted the top 40 countdowns and he simply had one of the most recognizable voices in the world.
This must have been in the 80’s because the rock band 38 Special had a song on the charts. He introduced the song with one of his famous stories that he gleaned over the years.
I had to search and search to find the story and finally did in an old article originally published in The Georgia Straight magazine.
The story was how they got their name.
The story how 38 Special got their name
If you will bear with me, I’m going to quote bandleader Donnie Van Zant from the magazine article:
“Yeah, we had a problem in Jacksonville finding a place to rehearse at. The thing was, we found a place and it would be so loud that we’d disturb the neighbours and they’d get warrants out for our arrest. So we had to move to the outskirts of Jacksonville, around the borderline of Georgia and Florida. And we found this place that looked just like The Alamo–so we called it The Alamo! And we were out there rehearsing one night and we heard these sirens going on and cars squealing, so we put the instruments down. But before we could get to the front door the police were out there and knocked the door open. All of them had their guns drawn, and one of them just made the remark that “We’ll take y’all to jail with these .38s”. And more or less that’s how we got it.”
One of the core components of your story is history. The history of the band 38 Special was influential to the name of their band.
What are the other three core components of a story? Well, in the coming weeks, you will find out. In the meantime, what from your history influences your story?