Steal my blog post template! This is a simple framework to help outline your blog posts and it is super easy to remember.
When I was a young person, starting at just a teenager, I had been known to preach a sermon or two in my church.
Once, when I was preparing for a sermon, I was given some advice from a more experienced preacher.
He gave me a simple formula for making a sermon outline: Hook, Book, and Took.
It really makes sense and the formula has begun to serve as a framework for my blog post outlines.
And, you can steal it.
Let’s look at it a little closer.
Every sermon starts with a hook. This isn’t anything new really, you want to get the reader’s attention.
The hook refers to what you use to catch a fish. You try to get the attention of the fish so that you can get the fish on the line and reel him in.
The Hook may start with a story, a poem, song lyrics or some other copy technique. In fact, Jesus told stories often. They were called parables.
The same applies to any blog post you write.
In writing terms, it is known as the introduction. If you are writing news content, it is called a lede. You lead with a summary of the event and then dive into the details of the story.
When it comes to a business blog post, you need to have an introduction, and, often, a hook makes it more interesting and helps grab the reader’s attention.
In the sermon outline, the Book refers to the Bible. Sermons are based on a text from the sacred text. This is a good way of reminding the preacher to stick with the main book.
For your blog post, the Book refers to the body of the article. If you are using an article template of some kind, this is where you would place the points and subpoints, etc.
This is the area where the meat of the article will reside. You place all your points and you back them up with supporting information.
What is Took?
Really, what is it?
Took is the word the preacher used for taking action. That is the part in the sermon where the preacher will call on listeners to consider making a change, devote themselves to God, or volunteer for service.
In a blog post, this is called the call to action.
You need a call to action.
This might also be called the conclusion. You always need a conclusion, but conclusions don’t always contain a call to action.
Too often, I see blog posts with no call to action. If there is a natural fit for a call to action, make one. It can be anything from signing up for our email newsletter to inquire about our product or services.
You knew there would be a conclusion, right?
In conclusion, feel free to use my Hook, Book, Took as a framework for your own blog posts. It translates to an Introduction, Body, and Conclusion, only, Hook, Book, and Took are easier to remember.
I am working on a new email newsletter course for coming up called Six easy hacks to find topics for your small business blog.